“Be Smart” – that is what our parents and teachers told us since we were young. While Diesel, takes “Be Stupid” as its philosophy in a recent campaign. Diesel’s campaign from Anomaly New York is just plain stupid. The risqué work celebrates stupidity as a kind of liberating antidote to intelligence, which, as we all know, can really ruin a good time. According to the brand’s ‘Be Stupid Philosophy,’ stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant.